Campaigns

Google Ads and Meta Ads campaigns connected to your CRM.

We build and optimise your campaigns, set up the landing pages that receive the traffic and route every enquiry into your CRM. So you know what each customer costs, not each click.

Request a proposalSee the ARS-NOVA case
From campaign to queueIllustrative example · Sample data
  1. 01Meta or Google ad
  2. 02Service landing page
  3. 03Form
  4. Filón queue

Cost is measured per customer, not per click.

Signs your campaigns are underperforming

  • 01

    Enquiries left waiting

    The ad brings in forms, but they land in an inbox and replies take days.

  • 02

    No idea which campaign sells

    You see clicks and leads in Google and Meta, but not how many become customers.

  • 03

    Agency, website and CRM apart

    Each supplier optimises their own piece and nobody looks at the whole journey.

Campaign, landing page and CRM from one team

A campaign pays off when the enquiry reaches someone who answers it in time.

Google and Meta campaigns
Structure, targeting, ads and budget in Google Ads and Meta Ads. Tests and adjustments every month.
One landing page per offer
A fast page for each service, with the form connected. No enquiry gets lost on the way.
CRM and measurement
Every enquiry enters your CRM with its source. We measure cost per customer, not just per form.

How we run campaigns

Yours
ad accounts in your name
Direct
you pay Google or Meta for the ad spend
Monthly
report on spend, enquiries and customers

From first call to live campaign

  1. 01

    Diagnosis

    We review your campaigns, your website and how you handle enquiries today.

  2. 02

    Set-up

    We configure campaigns, landing pages, forms, measurement and the link to your CRM.

  3. 03

    Launch

    We go live with the agreed budget and watch the first weeks closely.

  4. 04

    Monthly optimisation

    We adjust ads, audiences and budget based on the customers who arrive, not the clicks.

FAQ

Campaign FAQs

Is the ad spend included?

No. You pay Google or Meta directly with your own card. Our fee covers the management.

Who owns the accounts?

You do. Ad accounts, pixels and audiences are in your name and we join as managers. If we stop working together, you keep everything.

Do I need your CRM?

No. We connect the campaigns to the CRM you already use. If you don't have one, Filón is built for this.

What about privacy?

Measurement on your landing pages respects each visitor's cookie consent. If we process your contacts' data, we sign a data processing agreement.

We also work on

Other disciplines where we can help with the same approach and standards.

Make every euro of ad spend end in an answered enquiry.

Tell us what you sell and where you advertise today. We will propose a campaign plan with its landing page and CRM.

Request a proposalSee the ARS-NOVA case