Website, landing pages and CRM for ARS-NOVA

The situation

ARS-NOVA needed a digital presence that matched their work in construction, renovation and insulation in Madrid. Traffic from Meta and Google could not land on a generic home: each service needed its own page. And the leads — from the form or from the ad — could not get lost between inboxes and spreadsheets.

What the brief asked for

• A professional site that laid out the company's services clearly.
• Service pages with the depth a search visitor actually needs.
• Dedicated landing pages for Meta and Google campaigns, one per line of work.
• Forms that captured the lead and left it in a single place.
• A CRM the commercial team could run day to day.
• A Meta connection so ad leads landed in the same queue.

What we built

A new professional website covering construction, renovation and insulation. Landing pages per service to take Meta and Google traffic. And a CRM of their own, connected to Meta by API: the lead comes in from the form or from the campaign, and the ARS-NOVA team works it in the same panel.

The outcome

A site that presents the company. Landings that receive the campaigns. A CRM where the salesperson sees the lead as soon as it arrives. Capture and follow-up no longer live in different tools, and the data stays in their hands.

• A corporate site for construction, renovation and insulation.
• Capture landings for Meta and Google, one per line of work.
• Their own CRM, with web and Meta leads in the same queue.

What comes next

The site and the CRM are in production. The next job is to keep them current and evolve them as campaigns and day-to-day sales change — the same as any product that is actually operated.