Brand and media kit
The Pluton brand and its products.
Logos, banner, colours and typography for press, partners and editorial use. Free to use with attribution.
Logos
A family of orbs.
Pluton is the copper planet. Each product is an orb from the same family, with its own material and glyph.
Social
LinkedIn banner
A 1128 × 191 px cover with the whole family. It also works as a header on other profiles.
Colour
Copper on espresso.
The site is dark and warm, with copper as its only accent. The products' materials only appear in their logos.
Website
Espresso · background
#1A1611
Surface · cards
#231E17
Ink · text
#F5F1E9
Soft ink · secondary text
#A59A89
Copper · accents and buttons
#E0843A
Paper · light section
#FAF8F3
Brand materials
Pluton
#E0843A
Nexo
#3FB3A5
Óbolo
#E2B04A
Filón
#A9B2C2
Typography
Two families, nothing more.
General Sans
Headlines, body text and wordmark. Weights 400 and 600.
Geist Mono
Labels, figures and sample data.
Both are served from the site itself.
Usage
How to use the logos
Do
- Use the SVG whenever the medium allows it; the PNG only if not.
- Leave clear space of at least half the planet all around.
- Place it on plain dark or light backgrounds where the depth reads.
- Refer to the brand as “Pluton Technologies” or, for short, “Pluton”.
Don't
- Don't change the colours or material of any mark.
- Don't detach the satellite from the planet or move it.
- Don't stretch, rotate or crop the logo.
- Don't place it on photos or busy backgrounds.
Free for editorial and press use with attribution to Pluton Technologies. For commercial use or adaptations, write to hola@plutontech.es.
Need another format? Get in touch